“Life Insurance” is the name of a great event that commenced on September 30th of September 2010 and ended October 8th.
It was caused by Caveman's Joe's fourth wall troubles and resulted in many days of Extended Play, to the joy of Contestants.1)2)3)

1)
I got a little excited, and ate the confetti.
2)
That. . . wasn't confetti. . .
3)
Oh. Oh dear. *belches a faerie's cap*